What Is Thinkubation?

Thinkubation is our unique approach to brainstorming.

We believe that Thinkubation is the most productive brainstorming model in the world. It uses specially developed exercises to help us draw inspiration from the subconscious, encourage greater lateral thinking and produce better ideas. It also involves a lot of Play-Doh, rubber balls, laughter, chocolate and blindfolds.

When we ‘thinkubate’ a problem, issue or business challenge, we gather together a broad team of people including psychologists, TV & radio producers, digital marketers, journalists, event organisers, photographers, copywriters and designers. Clients are always welcome to join these sessions and we actively encourage your involvement in the creative process.

We can also teach you how to run your own Thinkubation brainstorms. The training is a highly participative session and, in addition to explaining the secrets of successful facilitation, gives participants the opportunity to brainstorm and find solutions to current challenges. Companies we have provided Thinkubation training to include Burger King, the BBC, Tiscali, Random House and egg.