Tag Archives: Marketing; PR

Fairtrade Fortnight

Before you rush off to fill your cupboards with all things Fairtrade you should have a read of the Adam Smith Institute’s latest report “Unfair Trade”. The report author Marc Sidwell argues that Fairtrade Fortnight is little more than a marketing exercise intended to maintain Fairtrade’s predominance in an increasingly competitive marketplace for ethically-branded products.The […]

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