Tag Archives: celebrities

The formula for a perfect PR story

Pancakes; sitcoms; breasts; sandcastles; barbecue weather; cheese sandwiches. They don’t look like items that would fall naturally into one category. But for each of these things, there’s a formula for the perfect version.
It’s something that irks scientists and mathematicians everywhere, who feel that such formulae – appearing with some frequency in the press – undermine […]

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