Walkabout

To help establish Walkabout’s credentials as female friendly and a venue to watch big football matches, we created a search for the UK’s female football Mastermind. The final, hosted by Soccer AM’s Helen Chamberlain, was broadcast on Sky.

During the World Cup, venues were offered as media stations for reporting. We also arranged a free beer promotion with the Daily Mirror and ran a tactical ad campaign with Metro. High tempo messages were tempered with a David Seaman backed drink-drive campaign.

The activity generated 150+ items of football-related editorial and contributed to a year-on-year sales uplift.