Shackleton Centenary Expedition

When the descendants of Shackleton’s Nimrod Expedition tell you that they’re regrouping to return to the South Pole and complete “unfinished family business” you know you have a fantastic story on your hands. The challenge for the Van team was to keep this story interesting for 18 months.

Our activity included a media partnership with the Press Association to help disseminate all Expedition news, convincing the headline sponsor to give up their Polar place to a member of the public and finding a restaurant willing to sell a 6,000 calorie Shackleton dinner.

The campaign helped attract 12 corporate sponsors and raised over £650,000 in charitable donations. It delivered over 300 pieces of UK editorial coverage and was followed by BBC Timewatch for a one-hour TV special.