Random House – Jacqueline Wilson

To launch Jacqueline Wilson’s new book, Van commissioned a piece of consumer research that suggested parents are alarmingly lenient to their children and are letting them grow up too fast - reflecting the theme of the book.

In just one week the campaign delivered 47 items of national news coverage including the Today Programme, ITN Lunchtime News, Newsround and BBC’s 6 O’clock News.

Within 48 hours of the story breaking, Dame Jacqueline’s book had jumped 88 places in Amazon’s sales ranking and had become its #1 book for pre-orders.