Random House – Andy McNab

To launch Andy McNab’s first work of non fiction for over 10 years, Van leveraged a key theme of the book and investigated the public’s attitudes towards provisions made for veterans of Iraq and Afghanistan. The aim was to make the book more than ‘another autobiography’ and place McNab at the heart of a national media debate.

Our campaign delivered 185 pieces of editorial coverage including Channel 4 News, BBC Breakfast News, Sky News and Radio 5. The story was also commented upon from all sides of the political spectrum.

Within 24 hours of the story breaking, the book rose up the Amazon sales rankings from #43 to #21 and was the third highest-selling work of non-fiction a week after launch.