Loire Valley Wines

To help communicate the floral qualities of Loire Valley Wines, we negotiated title sponsorship of Open Garden Squares Weekend.

In addition to a full media relations exploitation campaign, the 150 gardens that participated in the event offered visitors wine samples from the region – many served by the producers themselves.

To ensure the sponsorship extended beyond the weekend event itself, we worked with City of London to regenerate Cleary Garden and return it to its past glories as one of London’s most elegant squares.