Diageo - At Home Society

To help drinks company Diageo encourage professional couples to make more time at home and enjoy a midweek aperitif before dinner, we created a brand new property – the ‘At Home Society’. An integrated campaign was developed including media relations, web support, sampling and sponsorships.

Launch day activity, which included a study on how little time British couples spend with one another, resulted in more than 60 pieces of branded editorial.

The campaign helped to deliver positive shifts in Millward Brown scoring, including the reduction of the ‘spirits are too strong for home’ measure from 11% to 9%.