BSkyB - Living For Sport

Van was asked by BSkyB to arrange a briefing for leading opinion formers to promote its partnership with the Youth Sport Trust.

To ensure that our breakfast session, hosted by Dame Kelly Holmes and held at Lord’s Cricket Ground, provided attendees with new insights, we commissioned leading policy expert Simon Tanner to conduct fresh research into children’s behaviour, sport and the summer holidays.

The event was attended by over 40 delegates, encompassing NGOs and MPs, including Richard Caborn, Minister for Sport.