How We Work / Case Studies

People often talk about coming up with the big idea.

We prefer to unearth the Blimey Dave* factor, as in “Blimey Dave, you’ll never guess what I heard on the news this morning…”

We believe that it’s only when an idea has genuine Blimey Dave properties that the media will feel compelled to comment on it and people will want to discuss it with their friends.

We discover the Blimey Dave factor by:

• Developing insights based on brand interrogation, audience observation and cultural intuition
• Using Thinkubation to turn these insights into tangible brand ideas

* Blimey Dave can of course be translated into the “Goodness me, Charles” depending on your target audience.