Comments for Van Communications http://www.vancomms.com Thu, 11 Mar 2010 06:18:03 +0000 http://wordpress.org/?v=2.3.3 Comment on When your words are not your own by uberVU - social comments http://www.vancomms.com/2010/01/29/when-your-words-are-not-your-own/#comment-16410 uberVU - social comments Sun, 31 Jan 2010 00:36:20 +0000 http://www.vancomms.com/2010/01/29/when-your-words-are-not-your-own/#comment-16410 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by schregardus: Still talking about it: http://www.vancomms.com/2010/01/29/when-your-words-are-not-your-own/... Social comments and analytics for this post…

This post was mentioned on Twitter by schregardus: Still talking about it: http://www.vancomms.com/2010/01/29/when-your-words-are-not-your-own/…

]]> Comment on Considering the Sun’s shine by Mike http://www.vancomms.com/2009/10/02/considering-the-suns-shine/#comment-14912 Mike Fri, 02 Oct 2009 16:00:50 +0000 http://www.vancomms.com/2009/10/02/considering-the-suns-shine/#comment-14912 It seems that the decision hasn't come higher up than The Sun itself by the looks of it because the editor of The Scottish Sun has said that his paper isn't going to "pick a side" until they understand what Cameron is going to do for Scotland. At least that's the line he's towing at the moment! Agree with the article in general though. Newspapers are still relevant despite their dwindling readership because announcing something like their withdrawal of support from Labour means that, in this internet age, people now go online and start talking about it even if they've never read The Sun in their lives. For the first time, The Sun are actually making news. Shock horror! In a way "new media" isn't bad for tabloids because if they come up with something that people are genuinely interested in it's actually got a better chance of being more widely distributed. Admittedly the people who see the picture online of a man with a firework up his backside (or whatever passes for "humour" in The Sun these days) won't have bought a copy of the paper, but at least they're getting their brand out there to a generation of people who barely know what newspapers are. It seems that the decision hasn’t come higher up than The Sun itself by the looks of it because the editor of The Scottish Sun has said that his paper isn’t going to “pick a side” until they understand what Cameron is going to do for Scotland. At least that’s the line he’s towing at the moment!

Agree with the article in general though. Newspapers are still relevant despite their dwindling readership because announcing something like their withdrawal of support from Labour means that, in this internet age, people now go online and start talking about it even if they’ve never read The Sun in their lives. For the first time, The Sun are actually making news. Shock horror!

In a way “new media” isn’t bad for tabloids because if they come up with something that people are genuinely interested in it’s actually got a better chance of being more widely distributed. Admittedly the people who see the picture online of a man with a firework up his backside (or whatever passes for “humour” in The Sun these days) won’t have bought a copy of the paper, but at least they’re getting their brand out there to a generation of people who barely know what newspapers are.

]]> Comment on The secrets behind the way you hold your drink by Van Communications - PR, Creative Development, Media Relations, Crisis Management and Experiential http://www.vancomms.com/2009/05/29/the-secrets-behind-the-way-you-hold-your-drink/#comment-13402 Van Communications - PR, Creative Development, Media Relations, Crisis Management and Experiential Fri, 29 May 2009 16:43:35 +0000 http://www.vancomms.com/2009/05/29/the-secrets-behind-the-way-you-hold-your-drink/#comment-13402 [...] than a flipping MP and the rock-bottom price of their house. This was borne out today when a piece of research we released revealing secrets in the way you hold your drink became the BBC News site’s most [...] […] than a flipping MP and the rock-bottom price of their house. This was borne out today when a piece of research we released revealing secrets in the way you hold your drink became the BBC News site’s most […]

]]> Comment on An Industry Forecast? by Alex Hilton http://www.vancomms.com/2009/04/24/an-industry-forecast/#comment-13004 Alex Hilton Fri, 24 Apr 2009 17:09:30 +0000 http://www.vancomms.com/2009/04/24/an-industry-forecast/#comment-13004 Sorry to disabuse your conspiracy theory. Tara and I have been alternating the column for about six months now. Alex Sorry to disabuse your conspiracy theory. Tara and I have been alternating the column for about six months now.

Alex

]]> Comment on An Industry Forecast? by An Industry Forecast? http://www.vancomms.com/2009/04/24/an-industry-forecast/#comment-13000 An Industry Forecast? Fri, 24 Apr 2009 16:16:45 +0000 http://www.vancomms.com/2009/04/24/an-industry-forecast/#comment-13000 [...] Original post by Van Communications [...] […] Original post by Van Communications […]

]]> Comment on On the Buses by social development http://www.vancomms.com/2009/01/09/on-the-buses/#comment-11913 social development Fri, 20 Mar 2009 04:13:48 +0000 http://www.vancomms.com/2009/01/09/on-the-buses/#comment-11913 <strong>social development...</strong> Most people don't know what they are talking about. You seem to have thought this through completely. Good Job!... social development…

Most people don’t know what they are talking about. You seem to have thought this through completely. Good Job!…

]]> Comment on Your last marketing pound by Jim http://www.vancomms.com/2009/01/19/your-last-marketing-dollar/#comment-10043 Jim Tue, 20 Jan 2009 11:49:49 +0000 http://www.vancomms.com/2009/01/19/your-last-marketing-dollar/#comment-10043 Recession is generally bad for business, but a massive opportunity for PR. However if it is to replace 'the golden goose' in many marketing budgets, it has to present a cohesive and effective alternative to other more costly mediums and deliver cut through as everyone else diverts money to PR. The news for agencies is, if PR is to take the lead in the marketing mix, it will be put under much more scrutiny by clients - the best PR programs will be winners, the mediocre ones will be rejected. The media is either declining or diversifying depending on your point of view, so the message for all is its not just 'do some PR, its cheaper' and crowd the market with nothing stories, but do good PR. Recession is generally bad for business, but a massive opportunity for PR. However if it is to replace ‘the golden goose’ in many marketing budgets, it has to present a cohesive and effective alternative to other more costly mediums and deliver cut through as everyone else diverts money to PR.

The news for agencies is, if PR is to take the lead in the marketing mix, it will be put under much more scrutiny by clients - the best PR programs will be winners, the mediocre ones will be rejected.

The media is either declining or diversifying depending on your point of view, so the message for all is its not just ‘do some PR, its cheaper’ and crowd the market with nothing stories, but do good PR.

]]> Comment on Dog Racing On Ice Gets Green Light by betamerica http://www.vancomms.com/2008/04/01/dog-racing-on-ice-gets-green-light/#comment-177 betamerica Fri, 11 Apr 2008 16:25:17 +0000 http://www.vancomms.com/2008/04/01/dog-racing-on-ice-gets-green-light/#comment-177 what? dog racing on ice? oh why not? there is also a dog sled racing, right? it is not impossible for the dogs to do this! what? dog racing on ice? oh why not? there is also a dog sled racing, right?

it is not impossible for the dogs to do this!

]]> Comment on Dog Racing On Ice Gets Green Light by Paul http://www.vancomms.com/2008/04/01/dog-racing-on-ice-gets-green-light/#comment-40 Paul Tue, 01 Apr 2008 12:44:23 +0000 http://www.vancomms.com/2008/04/01/dog-racing-on-ice-gets-green-light/#comment-40 Yes - and we know what the date is today....! Yes - and we know what the date is today….!

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