On the Buses

January 9, 2009

Ariane Sherine, the creator of the atheist bus campaign, probably rather liked the idea of being the catalyst for a nationwide debate on the existence of God (let’s face it – it’d be a boost to the ego).

And she’s been remarkably successful.

Her post on the Comment is Free section of the Guardian website last June, advocated the distribution of a “reassuring” message to counter the religious ads run on London’s buses. To date, Sherine’s campaign has attracted £141,335.08 in contributions, far surpassing her original target, and funding ads on 800 of the country’s buses bearing the message, “There’s probably no God. Now stop worrying and enjoy your life”.

Sherine’s to give the first humanist “Thought for the Afternoon” on BBC Radio 4’s iPM programme, and currently there’s a discussion happening on the wall of the campaign’s Facebook page about the concept of Original Sin.

But this hasn’t been good enough for one person. 

Whilst most people who have complained about the ad have done so on the grounds of taste and decency, Stephen Green, the leader of the organisation Christian Voice, has done so arguing that, “If you’re going to put out what appears to be a factual statement then you have to be able to back it up. They’ve got to substantiate this proposition that in all probability, God doesn’t exist”. It remains to be seen whether his complaint will force the ASA into considering one of the world’s oldest metaphysical conundrums.

As far as we’re aware, the PR industry hasn’t yet been faced with the big, ontological dilemmas – something for which I, for one, will say a prayer of thanks. Probably.

One Trackback

  1. By social development on March 20, 2009 at 5:13 am

    social development…

    Most people don’t know what they are talking about. You seem to have thought this through completely. Good Job!…

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