Now don’t get us wrong, we fully embrace the view that digital technology can be a brilliant way for brands and companies to create stronger and deeper relationships with their audiences.
That said, we do wonder about the type of people who get so involved with their virtual lives that they simply forget they have a real life too.
Take for example the story of Cornwall’s David Pollard.
David is now being divorced (in real life) because his wife has discovered that his computer alter-ego was a ‘virtual love cheat’ who has been having a series of online affairs (mainly with busty ‘working girls’).
What’s even more worrying is that the solicitor involved in the divorce showed no surprise in the situation.
According to an interview in The Sun, it was her second divorce case involving Second Life that week.
Marketeers have invested huge sums of money on virtual world projects.
But when stories like this appear you have to start wondering whether people really are targetting the bleeding edge audiences that they’re so keen to attract to their brands.
